Social media strategy for spiritual entrepreneurs can be challenging, but it won’t be with AI and an aligned throat chakra! Read how you need both to be successful.

Your root chakra is one of the most important parts of your business. It rules your income and revenue. Learn how to unblock it in your business by doing these steps.

Your throat chakra is one of the most important parts of your business. It rules communication and branding. Learn how to unblock it in your business by doing these steps.

For many businesses, marketing is one of the most grueling and time-consuming tasks to take on. This is why most business owners like to outsource it out. You might have a website, a blog, an email list and ads on Google, but you are still not getting in front of the audience you need. Maybe you don't even have any of this stuff, and just want to get started on social media. Either way, I get a lot of people who are curious about social media management saying that "I am not sure if I really need it?" or "what's the point?, I can do all of this myself?". I can answer all of these common questions and more, in this week's post!

If you are one of the many that paid someone on Fiver to get a bunch of bots to your page "to grow a page", then you need to listen up. Engagement on social media is essential for growth, and having an audience that is seeing and listening to what you put out, is also important. While creating content that will play on emotions will get your audience to engage, you will also need to actively interact. I tell my clients and prospects this all the time: social media is a two way street, if you are not engaging with your audience, you are not doing your job.

Whether you just started your business, or had it over 20 years, getting a personal brand is always a good idea. These days people want to know the person behind the company, not just the company itself. This is the reason why many people like to create personal brand accounts rather than business accounts on social media, because it's so much more personable. I'll admit, I am still working on my own personal brand. It's hard trying to get started and getting it right because there is so much to think about. What do you want to promote? What do you want people to know about you? It's tough, but the reward is well worth the work you put into it!

In 2011, Siri was first introduced on the iPhone 4s and the world became fascinated with of the idea of an assistant just for your iPhone. The thought of someone creating appointments, reminding you of that appointment, calling people for you, looking stuff up for you, and booking tickets for the latest concert was once seemed so absurd ten years ago, is now reality. We now have at home "assistant-like" devices that can do all of the above, but in a different convenient way for a household. What does an Amazon Alexa or Google Home have to do with social media marketing? A lot!

I've been wanting to do this post for a while, because I think the comparison is very true. Like online dating, when anyone starts they don't know what they could be getting themselves into. They meet people that are friendly at first and might seem like they could be the perfect match, however upon meeting in person, they find out it's not the case. This happens way too often in business as well; you see a great potential customer or client, you even talk on the phone a little bit and meet them in person, but when it comes to closing the deal, you get ghosted. Or maybe you do close the deal, only to figure out they lied on their profile and wanted to hookup with you.

One of the biggest questions I get asked on a daily basis as a digital marketer is "how do I get people to my website with social media?". It's a great question , it's one I get a lot on discovery calls from clients in all different industries and to be perfectly honest it differs from industry to industry, but the digital space remains the same for all. Over the many changes that the internet experienced over the last 20 odd years, the one thing the has remained the same is people wanting to connect with others. We've seen that through email to chat rooms and message boards all the way to instant messengers and of course social media. Another question I get asked is "how do I do it without being too spammy to people?" I've got five great ways on how you can do that.

As I've talked about many times before, it's important for you to create your own content on social media, but how can you create amazing quality pictures that can generate the engagement you are looking for? Getting pictures on your social media sites that are on brand, relevant and will get you followers are all the ingredients you need to get the ROI you need for your time on social media. How do do you get there? Most smartphones these days have the same quality as your standard DSLR camera, and with a little help, you can create stunning photographs for your social media sites as well that would be #amazing!

When you are running a business, especially a service based business, one of the last things on your mind is creating new content for your social media pages. You have social media accounts, but you aren't experiencing activity or you do have some activity but it's not the engagement or content you know like or know that you can get. Does this sound familiar? A lot of businesses experience this common social media issue and there's really no organic way to solve but to create engaging content, but how can you create fresh and new content that is not only engaging but can make you go viral? There are plenty of ways you can do that.

Ahhh robots! We are constantly surrounded by artificial intelligence every day, from Siri to Cortana to Alexa. As social media grows into the big conglomerate that we know it will be in a few years, many small businesses are struggling to streamline the process. The truth of the matter is that there are over two billion social media users in the world. That is the size of the two largest countries combined! More people are responding to businesses via social media than any other platform. I think it's safe to say if you struggling to keep up, there are ways to do it! We've talked about how AI can be beneficial to your business, however I want to talk about how AI can impact social media marketing directly.

You know what they say, becoming a successful brand is easy, maintaining your status and business model is hard. This is especially true on social media because 96% of the people that discuss brands online do not follow those brands’ owned profiles. In 2018, if you are not on social media, your brand does not exist. While some may consider this faulty logic because they get their business via referral, but, the truth of the matter is that their audience is already on social media. With over 2.6 billion users, you can easily find ten people you know that is one at least one social media platform. If you are one of those brands that does not know what to do on social media, here are five things you shouldn't be doing.

As you probably already know, if you want to have a great online presence, then getting fresh new content on all platforms across the net is key. It's not just a good social media practice, it's great internet practices for your small business. Original and raw content that gets people excited about your business is the perfect way to bring brand new customers that convert! One of the biggest questions I get asked as a digital marketer is "how do I create new and raw content that doesn't bore people?" and the best way to do it is to use what you already have!

Selfies, models, celebrities, and pictures of food is what most people think of when they think of Instagram. Beyond the #notfilters and the avocado roses is a useful tool that can build brands on one of the most frequented sites on the internet. Instagram has 800 million users and about 500 million are daily active users. In addition, most of the users are between the ages 13-30, and even more important 73% bought a product or service they saw on Instagram. Creating content on Instagram isn't just about applying filters, hashtags and expecting likes. It's all about targeting your audience, creating a demographic, and cleverly putting your product or service in the forefront without being in your followers face.

Malls have been around since the mid 1950's, with the first mall, the Southdale Center, opening in 1956 in Minnesota. The original idea was to have a community center that has shops, gyms, arcades, and food in all one area. The idea was well conceived for a time when people used to walk home from school and ride their bikes to the mall where any teenager could buy the latest cassette tape, or outfit that they saved up all their money for. However times have changed. No one buys cassette tapes anymore nor does anyone see that one outfit in a department store they want to buy.

Did you know that email as been around for the last 40 YEARS? It's only gotten popular in 1995 when AOL, Prodigy, and CompuServe became popular and email services like Hotmail came up around 1996 and 1997. Most would be surprised to know that the first email that was ever sent was from an engineer named Ray Tomlinson on June 8th, 1971. While email has been very useful in communicating with co-workers, family members, and friends in the last forty years, it has slowly started to become less of a necessity in the past ten. Why? The answer lies in the rise of social media.

Over the last ten years we have seen many brands do well on social media, McDonald's, Wendy's, and Dennys being a few major companies whose posts have gone viral. Whether some posts were planned to go viral or not, these companies still had their brand on everyone's social media feed. As they say in PR, any publicity is good publicity. This statement is especially true in social media, it's all about the spin and these companies know how to do it well. What can we learn about these major label brands on their social media savviness? A lot, it turns out.

Ever since Twitter debuted, it's been the center of the social media world. Getting your message across in 140 characters was all the rage in the status updating, picture uploading and private message sending world that Twitter was in back in the mid to late 2000's. Expressing your thoughts in short little messages across the internet was all the rage as a bunch of important information was being spread throughout the internet. As we have seen in our most recent president, who seems to use Twitter a lot and our last president who made history by being the very first president to use social media. However with Twitter's latest numbers, they began to show profit in for the first time in years, however the user rate has stagnated.

Since the days of 2001: A Space Odyssey, people have been astonished about what artificial intelligence could potentially do. AI has been in the forefront of a lot of technological advances that our society has made in the last 40 years. With the rise of virtual assistance in mobile devices, such as Siri and Alexa, the "robots taking over the world" might have a lot more weight in it than we possibly think. Before we even think about robots crushing cars in a dystopian society, we should think about how artificial intelligence could help us with social media.