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3 Reasons Why You Should Be Using Instagram Stories

In this age of streaming content, everything can and must be recorded, uploaded, and liked at a customer or users will on social media. While streamed and mostly unsaved content apps like SnapChat have been a popular tool for millennials and Gen Z'ers alike, it also has a growing user base for older generations as well. One of these apps that is gaining traction among the older generation is Instagram. Ever since Instagram was bought out by Facebook five years ago, Instagram has exploded in popularity. Small businesses of all generations have embraced Instagram as more food and lifestyle bloggers discover their favorite cupcake spot.

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Are Instagram Ads the Next Big Thing?

Since its inception in 2010, Instagram has exploded on to the social media scene as being one of the top social media platforms of the last decade. Filters, tags, and selfies has made Instagram a must-have on every smartphone today and with over 700 million users, Instagram has no sign of slowing down. In 2012, Instagram sold their business over to Facebook, which took it to another level, integrating their features for easier sharing on mobile devices. As a result, ads on Instagram have now become a huge deal.

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4 Top Trends in Social Media Right Now

It's no secret that social media has really taken off in the last twelve years. I mean looking at Facebook alone, which has grown at an incredible exponential rate over the last 5-10 years, it has changed dramatically and has arguably been the center of many social media trends. The truth of the matter is that social media has become more visual and dynamic. With gifs and videos with captions taking over the ranks of Facebook, texts posts have become a thing of the past.

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Women in Technology: Fighting Sexism and Racism in the Workplace

What's with the rise of women entrepreneurship? Many believe it is because of the shrinking opportunities in the workplace for women, especially women of color. Sexism and racism has been a hot topic in the news for the last five to ten years, even more so with our current president. A combination of the market crash in 2008 and institutional racism has made it harder for women of color to break the glass ceiling in technology.

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